Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB3E04
RGB
171, 62, 4
HSL
21, 95%, 34%
HSB
21, 98%, 67%
CMYK
0, 64, 98, 33
LAB
42, 44, 52
LCH
42, 68, 50
OKLCH
0.51, 0.15, 41
XYZ
19, 12, 1
LUV
42, 90, 35
HWB
21, 2%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.