Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB4601
RGB
171, 70, 1
HSL
24, 99%, 34%
HSB
24, 99%, 67%
CMYK
0, 59, 99, 33
LAB
43, 40, 54
LCH
43, 67, 53
OKLCH
0.52, 0.15, 45
XYZ
19, 13, 2
LUV
43, 84, 38
HWB
24, 0%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.