Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB4809
RGB
171, 72, 9
HSL
23, 90%, 35%
HSB
23, 95%, 67%
CMYK
0, 58, 95, 33
LAB
44, 40, 52
LCH
44, 65, 53
OKLCH
0.52, 0.15, 45
XYZ
19, 13, 2
LUV
44, 82, 38
HWB
23, 4%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.