Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AB5DBA
RGB
171, 93, 186
HSL
290, 40%, 55%
HSB
290, 50%, 73%
CMYK
8, 50, 0, 27
LAB
52, 43, -36
LCH
52, 56, 320
OKLCH
0.60, 0.16, 321
XYZ
30, 20, 49
LUV
52, 34, -60
HWB
290, 36%, 27%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.