Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AB5EEB
RGB
171, 94, 235
HSL
273, 78%, 65%
HSB
273, 60%, 92%
CMYK
27, 60, 0, 8
LAB
54, 51, -60
LCH
54, 78, 310
OKLCH
0.63, 0.21, 307
XYZ
36, 23, 81
LUV
54, 24, -98
HWB
273, 37%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.