Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AB63F3
RGB
171, 99, 243
HSL
270, 86%, 67%
HSB
270, 59%, 95%
CMYK
30, 59, 0, 5
LAB
56, 50, -62
LCH
56, 80, 309
OKLCH
0.65, 0.21, 304
XYZ
37, 24, 87
LUV
56, 21, -101
HWB
270, 39%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.