Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AB73BD
RGB
171, 115, 189
HSL
285, 36%, 60%
HSB
285, 39%, 74%
CMYK
10, 39, 0, 26
LAB
57, 32, -30
LCH
57, 44, 317
OKLCH
0.64, 0.12, 318
XYZ
32, 25, 51
LUV
57, 25, -51
HWB
285, 45%, 26%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.