Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AB73ED
RGB
171, 115, 237
HSL
268, 77%, 69%
HSB
268, 51%, 93%
CMYK
28, 51, 0, 7
LAB
58, 41, -54
LCH
58, 68, 307
OKLCH
0.67, 0.18, 303
XYZ
38, 27, 83
LUV
58, 17, -89
HWB
268, 45%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.