Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABBFD7
RGB
171, 191, 215
HSL
213, 35%, 76%
HSB
213, 20%, 84%
CMYK
20, 11, 0, 16
LAB
76, -3, -15
LCH
76, 15, 257
OKLCH
0.80, 0.04, 253
XYZ
48, 51, 72
LUV
76, -12, -22
HWB
213, 67%, 16%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.