Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC1DC
RGB
171, 193, 220
HSL
213, 41%, 77%
HSB
213, 22%, 86%
CMYK
22, 12, 0, 14
LAB
77, -3, -16
LCH
77, 17, 258
OKLCH
0.80, 0.05, 254
XYZ
49, 52, 75
LUV
77, -13, -25
HWB
213, 67%, 14%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.