Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC2D8
RGB
171, 194, 216
HSL
209, 37%, 76%
HSB
209, 21%, 85%
CMYK
21, 10, 0, 15
LAB
77, -5, -14
LCH
77, 15, 252
OKLCH
0.80, 0.04, 247
XYZ
48, 52, 72
LUV
77, -13, -21
HWB
209, 67%, 15%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.