Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC2DF
RGB
171, 194, 223
HSL
213, 45%, 77%
HSB
213, 23%, 87%
CMYK
23, 13, 0, 13
LAB
77, -3, -17
LCH
77, 18, 259
OKLCH
0.81, 0.05, 254
XYZ
49, 53, 77
LUV
77, -13, -26
HWB
213, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.