Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC2E5
RGB
171, 194, 229
HSL
216, 53%, 78%
HSB
216, 25%, 90%
CMYK
25, 15, 0, 10
LAB
78, -2, -20
LCH
78, 20, 264
OKLCH
0.81, 0.06, 259
XYZ
50, 53, 82
LUV
78, -13, -31
HWB
216, 67%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.