Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC3DD
RGB
171, 195, 221
HSL
211, 42%, 77%
HSB
211, 23%, 87%
CMYK
23, 12, 0, 13
LAB
78, -4, -16
LCH
78, 16, 255
OKLCH
0.81, 0.05, 250
XYZ
49, 53, 76
LUV
78, -14, -24
HWB
211, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.