Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC4E6
RGB
171, 196, 230
HSL
215, 54%, 79%
HSB
215, 26%, 90%
CMYK
26, 15, 0, 10
LAB
78, -3, -20
LCH
78, 20, 261
OKLCH
0.81, 0.06, 256
XYZ
51, 54, 83
LUV
78, -14, -31
HWB
215, 67%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.