Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC6DF
RGB
171, 198, 223
HSL
209, 45%, 77%
HSB
209, 23%, 87%
CMYK
23, 11, 0, 13
LAB
78, -5, -16
LCH
78, 17, 251
OKLCH
0.81, 0.05, 246
XYZ
50, 54, 78
LUV
78, -15, -23
HWB
209, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.