Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC7DA
RGB
171, 199, 218
HSL
204, 39%, 76%
HSB
204, 22%, 85%
CMYK
22, 9, 0, 15
LAB
79, -7, -13
LCH
79, 14, 242
OKLCH
0.82, 0.04, 238
XYZ
50, 55, 74
LUV
79, -15, -19
HWB
204, 67%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.