Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC7E3
RGB
171, 199, 227
HSL
210, 50%, 78%
HSB
210, 25%, 89%
CMYK
25, 12, 0, 11
LAB
79, -5, -17
LCH
79, 18, 253
OKLCH
0.82, 0.05, 248
XYZ
51, 55, 81
LUV
79, -16, -26
HWB
210, 67%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.