Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC7E6
RGB
171, 199, 230
HSL
212, 54%, 79%
HSB
212, 26%, 90%
CMYK
26, 13, 0, 10
LAB
79, -5, -19
LCH
79, 19, 256
OKLCH
0.82, 0.05, 251
XYZ
51, 55, 83
LUV
79, -16, -29
HWB
212, 67%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.