Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC7F3
RGB
171, 199, 243
HSL
217, 75%, 81%
HSB
217, 30%, 95%
CMYK
30, 18, 0, 5
LAB
79, -2, -25
LCH
79, 25, 265
OKLCH
0.82, 0.07, 259
XYZ
53, 56, 93
LUV
79, -16, -39
HWB
217, 67%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.