Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABCAFC
RGB
171, 202, 252
HSL
217, 93%, 83%
HSB
217, 32%, 99%
CMYK
32, 20, 0, 1
LAB
80, -2, -28
LCH
80, 28, 266
OKLCH
0.83, 0.08, 260
XYZ
55, 58, 100
LUV
80, -17, -45
HWB
217, 67%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.