Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABCDE9
RGB
171, 205, 233
HSL
207, 58%, 79%
HSB
207, 27%, 91%
CMYK
27, 12, 0, 9
LAB
81, -7, -18
LCH
81, 19, 249
OKLCH
0.83, 0.05, 243
XYZ
53, 58, 85
LUV
81, -18, -27
HWB
207, 67%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.