Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD1DA
RGB
171, 209, 218
HSL
191, 39%, 76%
HSB
191, 22%, 85%
CMYK
22, 4, 0, 15
LAB
81, -12, -9
LCH
81, 15, 218
OKLCH
0.84, 0.04, 214
XYZ
52, 59, 75
LUV
81, -20, -12
HWB
191, 67%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.