Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD4E0
RGB
171, 212, 224
HSL
194, 46%, 77%
HSB
194, 24%, 88%
CMYK
24, 5, 0, 12
LAB
82, -12, -11
LCH
82, 16, 222
OKLCH
0.84, 0.05, 217
XYZ
54, 61, 79
LUV
82, -21, -14
HWB
194, 67%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.