Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD5FA
RGB
171, 213, 250
HSL
208, 89%, 83%
HSB
208, 32%, 98%
CMYK
32, 15, 0, 2
LAB
83, -8, -23
LCH
83, 24, 251
OKLCH
0.86, 0.07, 245
XYZ
58, 63, 100
LUV
83, -22, -35
HWB
208, 67%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.