Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD7DD
RGB
171, 215, 221
HSL
187, 42%, 77%
HSB
187, 23%, 87%
CMYK
23, 3, 0, 13
LAB
83, -14, -8
LCH
83, 16, 210
OKLCH
0.85, 0.05, 207
XYZ
54, 62, 78
LUV
83, -23, -10
HWB
187, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.