Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD8DD
RGB
171, 216, 221
HSL
186, 42%, 77%
HSB
186, 23%, 87%
CMYK
23, 2, 0, 13
LAB
83, -14, -8
LCH
83, 16, 208
OKLCH
0.85, 0.05, 205
XYZ
54, 63, 78
LUV
83, -23, -9
HWB
186, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.