Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABDAE0
RGB
171, 218, 224
HSL
187, 46%, 77%
HSB
187, 24%, 88%
CMYK
24, 3, 0, 12
LAB
84, -15, -8
LCH
84, 17, 209
OKLCH
0.86, 0.05, 206
XYZ
55, 64, 80
LUV
84, -24, -10
HWB
187, 67%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.