Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABDAE8
RGB
171, 218, 232
HSL
194, 57%, 79%
HSB
194, 26%, 91%
CMYK
26, 6, 0, 9
LAB
84, -13, -12
LCH
84, 18, 222
OKLCH
0.86, 0.05, 218
XYZ
56, 65, 86
LUV
84, -24, -17
HWB
194, 67%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.