Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABDBEA
RGB
171, 219, 234
HSL
194, 60%, 79%
HSB
194, 27%, 92%
CMYK
27, 6, 0, 8
LAB
84, -14, -13
LCH
84, 19, 223
OKLCH
0.86, 0.05, 219
XYZ
57, 65, 87
LUV
84, -24, -17
HWB
194, 67%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.