Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABDDF3
RGB
171, 221, 243
HSL
198, 75%, 81%
HSB
198, 30%, 95%
CMYK
30, 9, 0, 5
LAB
85, -13, -16
LCH
85, 21, 232
OKLCH
0.87, 0.06, 227
XYZ
59, 67, 95
LUV
85, -25, -23
HWB
198, 67%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.