Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABDFFA
RGB
171, 223, 250
HSL
201, 89%, 83%
HSB
201, 32%, 98%
CMYK
32, 11, 0, 2
LAB
86, -13, -19
LCH
86, 23, 236
OKLCH
0.88, 0.07, 231
XYZ
60, 68, 100
LUV
86, -26, -28
HWB
201, 67%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.