Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABE2E9
RGB
171, 226, 233
HSL
187, 58%, 79%
HSB
187, 27%, 91%
CMYK
27, 3, 0, 9
LAB
86, -17, -9
LCH
86, 19, 209
OKLCH
0.88, 0.06, 206
XYZ
59, 69, 87
LUV
86, -27, -12
HWB
187, 67%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.