Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABE3EB
RGB
171, 227, 235
HSL
188, 62%, 80%
HSB
188, 27%, 92%
CMYK
27, 3, 0, 8
LAB
87, -17, -10
LCH
87, 20, 210
OKLCH
0.88, 0.06, 207
XYZ
59, 70, 89
LUV
87, -28, -12
HWB
188, 67%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.