Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABE4F4
RGB
171, 228, 244
HSL
193, 77%, 81%
HSB
193, 30%, 96%
CMYK
30, 7, 0, 4
LAB
87, -16, -14
LCH
87, 21, 221
OKLCH
0.89, 0.06, 217
XYZ
61, 71, 96
LUV
87, -28, -19
HWB
193, 67%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.