Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABEBF6
RGB
171, 235, 246
HSL
189, 81%, 82%
HSB
189, 30%, 96%
CMYK
30, 4, 0, 4
LAB
89, -19, -12
LCH
89, 23, 213
OKLCH
0.90, 0.07, 209
XYZ
63, 75, 98
LUV
89, -31, -16
HWB
189, 67%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.