Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AC2A08
RGB
172, 42, 8
HSL
12, 91%, 35%
HSB
12, 95%, 67%
CMYK
0, 76, 95, 33
LAB
39, 52, 50
LCH
39, 72, 44
OKLCH
0.49, 0.17, 34
XYZ
18, 10, 1
LUV
39, 104, 30
HWB
12, 3%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.