Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AC4E04
RGB
172, 78, 4
HSL
26, 95%, 35%
HSB
26, 98%, 67%
CMYK
0, 55, 98, 33
LAB
45, 37, 54
LCH
45, 65, 56
OKLCH
0.54, 0.14, 49
XYZ
20, 14, 2
LUV
45, 78, 40
HWB
26, 2%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.