Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AC6FBF
RGB
172, 111, 191
HSL
286, 38%, 59%
HSB
286, 42%, 75%
CMYK
10, 42, 0, 25
LAB
56, 35, -32
LCH
56, 48, 317
OKLCH
0.64, 0.13, 318
XYZ
32, 24, 52
LUV
56, 27, -55
HWB
286, 44%, 25%
Pantone
5285 C
Harmonies
Shades & tints
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