Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AC72EB
RGB
172, 114, 235
HSL
269, 75%, 68%
HSB
269, 51%, 92%
CMYK
27, 51, 0, 8
LAB
58, 41, -53
LCH
58, 67, 308
OKLCH
0.66, 0.18, 304
XYZ
38, 27, 82
LUV
58, 18, -88
HWB
269, 45%, 8%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.