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Ochre

#AC7724

A balanced, moderate ochre — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.

Meaning

Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.

Applications

Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.

Conversion

HEX
AC7724
RGB
172, 119, 36
HSL
37, 65%, 41%
HSB
37, 79%, 67%
CMYK
0, 31, 79, 33
LAB
55, 16, 51
LCH
55, 54, 72
OKLCH
0.61, 0.12, 74
XYZ
24, 22, 5
LUV
55, 43, 50
HWB
37, 14%, 33%
Pantone
7503 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.