Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACC4E3
RGB
172, 196, 227
HSL
214, 50%, 78%
HSB
214, 24%, 89%
CMYK
24, 14, 0, 11
LAB
78, -3, -18
LCH
78, 19, 260
OKLCH
0.81, 0.05, 255
XYZ
51, 54, 80
LUV
78, -14, -28
HWB
214, 67%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.