Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACC6DB
RGB
172, 198, 219
HSL
207, 39%, 77%
HSB
207, 21%, 86%
CMYK
21, 10, 0, 14
LAB
78, -6, -14
LCH
78, 15, 247
OKLCH
0.81, 0.04, 243
XYZ
50, 54, 75
LUV
78, -14, -20
HWB
207, 67%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.