Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACC6EB
RGB
172, 198, 235
HSL
215, 61%, 80%
HSB
215, 27%, 92%
CMYK
27, 16, 0, 8
LAB
79, -3, -22
LCH
79, 22, 262
OKLCH
0.82, 0.06, 257
XYZ
52, 55, 86
LUV
79, -15, -33
HWB
215, 67%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.