Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACC7DB
RGB
172, 199, 219
HSL
206, 39%, 77%
HSB
206, 21%, 86%
CMYK
21, 9, 0, 14
LAB
79, -6, -13
LCH
79, 15, 245
OKLCH
0.82, 0.04, 240
XYZ
50, 55, 75
LUV
79, -15, -19
HWB
206, 67%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.