Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACC8EE
RGB
172, 200, 238
HSL
215, 66%, 80%
HSB
215, 28%, 93%
CMYK
28, 16, 0, 7
LAB
79, -3, -22
LCH
79, 22, 261
OKLCH
0.82, 0.06, 256
XYZ
53, 56, 89
LUV
79, -16, -34
HWB
215, 67%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.