Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCAF3
RGB
172, 202, 243
HSL
215, 75%, 81%
HSB
215, 29%, 95%
CMYK
29, 17, 0, 5
LAB
80, -3, -24
LCH
80, 24, 262
OKLCH
0.83, 0.07, 256
XYZ
54, 57, 93
LUV
80, -17, -37
HWB
215, 67%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.