Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCBE5
RGB
172, 203, 229
HSL
207, 52%, 79%
HSB
207, 25%, 90%
CMYK
25, 11, 0, 10
LAB
80, -6, -17
LCH
80, 18, 249
OKLCH
0.83, 0.05, 244
XYZ
53, 57, 82
LUV
80, -17, -25
HWB
207, 67%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.