Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCCDE
RGB
172, 204, 222
HSL
202, 43%, 77%
HSB
202, 23%, 87%
CMYK
23, 8, 0, 13
LAB
80, -8, -13
LCH
80, 15, 237
OKLCH
0.83, 0.04, 233
XYZ
52, 57, 77
LUV
80, -17, -18
HWB
202, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.