Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCDF3
RGB
172, 205, 243
HSL
212, 75%, 81%
HSB
212, 29%, 95%
CMYK
29, 16, 0, 5
LAB
81, -5, -23
LCH
81, 23, 258
OKLCH
0.84, 0.06, 252
XYZ
55, 59, 93
LUV
81, -18, -35
HWB
212, 67%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.